Serving Those Who Served

Through Hy-Vee Homefront®, we are proud to partner with our customers and communities to increase awareness for important veteran and active duty military support efforts.

2022 Hy-Vee Homefront Register Round Up

Visit your local Hy-Vee between Nov. 1-13 and round up your purchase to the nearest dollar at the register to help veterans and their families. Thank you Coca-Cola for donating $50,000 to Hy-Vee Homefront this year!

All funds raised will benefit Hope for the Warriors, Operation First Response, the Puppy Jake Foundation and the American Red Cross. Click here to learn more.

2022 Veterans Day Breakfast & 15% Discount

Veterans, military members and their families are invited to enjoy a FREE fresh breakfast at their local Hy-Vee on Friday, Nov. 11 between 6 and 10 a.m. in honor of Veterans Day. Click here to find your local Hy-Vee.

Plus, veterans and military members will receive 15% off grocery purchases on Friday, Nov. 11. Shop in-store or Hy-Vee Aisles Online and use promo code HOMEFRONT15 at checkout.

Careers for Veterans

Hy-Vee actively recruits current military members and veterans to our team. We are honored to salute the service of our nation's veterans with special programs and events, and provide support to organizations that serve our military members, veterans and their families.

Click here to learn about the unique support and benefits we provide to newly hired, eligible veterans.

Learn about our new efforts to recruit veterans and active-duty military members.

Hy-Vee’s Shared Vision

At Hy-Vee, we are a company built on a commitment to doing what is right. We're proud to be supporters of these American heroes. But as a company that cares deeply about the communities and people we serve, we know that we can do more. That's the mission of Hy-Vee Homefront.